Outdated business models pose a severe threat to companies that are unable or unwilling to adapt to modern changes. This has historically been the case with legacy systems that become obsolete, expensive and even dangerous. Today, adaptation means, for the most part, embracing digital change and transformation. Doing so could help a struggling company become productive again, and avoid some of the common risks associated with compliance.
Stagnant Opportunities and Growth
While it can be somewhat challenging to quantify the opportunity cost for companies that resist modern digital strategies, case studies have shown that businesses will lose out on growth. An Investopedia article specifically mentions companies such as Eastman Kodak Co. and Blockbuster as examples. Some of the top digital strategy consulting firms for industrial companies would argue that a failure to innovate will result in an organization’s bankruptcy.
Outdated Business Models Lower Productivity
A report from 2024 by Gartner concludes that 91% of businesses have seen the binary light and have at least planned for a digital transformation of some kind. This is excellent news, but being slow to adapt to modern changes can still cause issues for struggling companies today:
- Outdated systems and processes often cause severe workflow disruption.
- Disruptions also lead to errors in manufacturing, development and logistics.
- Businesses in fast-paced markets in particular are usually hit the hardest.
Growing Maintenance Costs
While investing in technology is initially expensive, it usually saves money in the long term. However, leaving initial investments at that won’t help a company achieve the best results from the modern tools in which it has invested. In fact, ongoing investments such as upgrades, tweaks, and eventual replacement are necessary. Legacy systems will become more expensive to maintain the longer they are left to stagnate with no proactive investment strategy to adapt.
The Customer Satisfaction Impact
Technology investment drives growth in multiple ways. For instance, digital transformation brings businesses into the 21st century and provides the kinds of services customers expect. This could be digital payment solutions, AI chatbots for customer services or even engagement through a custom app. The point is that neglecting technological innovation will increase churn rate as customers seek another provider that is willing to meet the needs of modern business.
Outdated Business Models Compromise Security
A report by BZB IT suggests that around 60% of small businesses close within six months of a cyber attack. This means that outdated business models that don’t address digital transformation and the associated risks can put your company in jeopardy. Of course, growing teams need to know about cybersecurity basics and how business security is compromised. Poor cybersecurity always poses a threat, but a lack of awareness and laziness are deadly.
End-of-life support for software
Older software or hardware is like leaving the door open to cybercriminals. Older systems won’t receive the necessary software and firmware upgrades that address security vulnerabilities.
Lack of proactive threat detection
A lazy approach to cybersecurity using only a firewall and antivirus software only addresses known threats. New threats are always arising, and only an active security system will help.
Vendor risk management
Third-party software comes with inherent risk, especially if there are no vendor protocols in place due to outdated systems offered by less secure partners that aren’t assessed for risk.
Any company’s security is significantly compromised by the vulnerabilities posed by outdated cyber systems. Criminals are always looking to exploit systems and only gain entry when something is lacking. Relying on legacy systems, both software and hardware, makes it much easier for hackers to gain entry to a company network using what is known as “backdoors”. Don’t give them the satisfaction of getting into your company systems because of neglect.
Innovation Stagnation
Staying agile is a powerful aspect of modern business. But what does this mean? Agile businesses are companies willing to adapt to change in terms of industry growth, customer expectations and scalability. Older business models and practices can stifle innovation, which results in an organization struggling to play catch-up with competitors. It also means your business can struggle to meet changing market conditions and be left out of the race entirely.
Unnecessary Scaling Barriers
As mentioned, outdated business practices can reduce scalability. In real terms, scalability is held back by an unwillingness to adapt to changes and transform a company from within. Newer and more advanced systems are necessary to accelerate growth and help an established company find new ground within a competitive sector. Going digital is a perfect example, as customers and employees alike expect to use modern systems that make things easier.
Regulatory Risks via Outdated Business Models
Studies have found that maintaining legacy systems consumes up to 80% of a company’s IT budget each year. But that doesn’t even cover the fines and penalties of missed compliance, such as DMCA, GDPR, and the recent Online Safety Act in the UK, which will likely see more:
- Business models stuck in legacy systems will struggle to adapt to changing regulations.
- Old systems may also lack the necessary infrastructure to handle incoming changes.
- Investors will be slow to provide funding for companies with poor ESG practices.
Losing the Competitive Edge
Perhaps the most critical reason for improving and updating older systems is to stay competitive. If you don’t invest in new technologies for growth, scalability and innovation, you can bet your competitors will! And what happens to your company when this happens? It might go the way of the Dodo, or more fittingly, the way of Blockbuster? Don’t become the modern New Coke and lose a dominant position because you are unwilling to see the bigger picture.
Summary
Opportunities for growth and excellence can be hampered by outdated business models and an unwillingness to adapt to changing markets. Digital transformation is a modern solution, but legacy systems must also be upgraded alongside change. Older business practices, especially with IT systems, also pose a severe cybersecurity risk. Being slow to upgrade systems and invest in technologies also means your company will eventually lose its competitive edge.
