Digital signage isn’t new, but the way businesses use it has changed massively, and it’s no longer just about static displays in a lobby – far from it, in fact. You’ll find that today, companies, schools, hospitals, and venues want signage that talks back in the form of things like interactive kiosks, mobile integrations, wayfinding maps, and real-time data. That’s where 22Miles has carved out a niche.
This review looks closely at 22Miles as a platform, including what it does well, where it might not be perfect, and why it continues to stand out in a crowded market of digital signage providers. Read on to find out more.
Company Background
Founded nearly 20 years ago, 22Miles has grown into a global provider of digital signage and wayfinding solutions. They’ve earned recognition for innovation, including the launch of the world’s first 3D wayfinding system in 2012. Their customer base spans industries, from corporate workplaces and healthcare providers to airports, universities, and retail.
Longevity matters in this sector, and plenty of smaller signage firms have appeared and vanished in less than a decade, so 22Miles’ staying power is part of what makes them attractive to clients who want technology that won’t feel outdated two years after installation.
Core Offerings
Digital Signage
22Miles provides a flexible digital signage platform that can support everything from a single display to networks of hundreds across multiple sites, and what’s great is that content can be updated instantly and centrally, which makes scaling simple.
Their system is hardware-agnostic, meaning it works with major display brands rather than locking you into a single vendor, which saves clients money and gives them more freedom when upgrading equipment.
Wayfinding
Wayfinding is where 22Miles has really built its reputation – their interactive maps can be delivered via kiosks, mobile apps, or wall displays, and they’re built to be easy for clients to update. Instead of relying on the vendor to change maps (and paying for it), businesses can make edits themselves, which saves time and ongoing costs.
The maps aren’t just functional either – they’re designed to look clean, modern, and approachable, and that really matters in environments like hospitals or airports, where stress levels are already high.
API Integrations
A major strength of 22Miles is its open API ecosystem – the platform integrates with scheduling tools, emergency alert systems, corporate communications, and a wide range of third-party apps. For clients, that means signage and wayfinding can connect seamlessly to existing workflows rather than sitting off to the side.
User Experience
For Businesses
From the client perspective, 22Miles is built with long-term usability in mind – training and support are included, and because maps and signage content can be updated in-house, businesses don’t feel stuck paying for every small change.
Account managers and engineers work with clients from planning to launch, so there’s continuity throughout the process, and that consistency means fewer headaches because you’re not repeating your story every time you call support. The platform can also scale at the pace of the business, so if you start with one building and later add a campus or multiple sites, you don’t have to rip everything out and start over.
For End-Users
Visitors using the system get a straightforward experience: clear signage, responsive maps, and the ability to find what they need quickly. Interactive kiosks allow for touch navigation, while mobile integrations mean users can carry directions with them, and the fact that maps can be updated in real-time means fewer “you are here” signs pointing people to places that no longer exist – a surprisingly common problem in large sites.
Strengths
- Proven experience – nearly 20 years in the market with thousands of clients.
- Innovative track record – pioneers of 3D wayfinding, and still leading in design.
- Scalability – from one display to hundreds, the same platform adapts.
- Hardware flexibility – works with all major display brands.
- Easy updates – clients can modify maps themselves without added costs.
- API integrations – connects with enterprise systems, alerts, and scheduling tools.
- Strong support – dedicated managers and engineers stay with the project.
Areas For Improvement
No platform is flawless, and 22Miles is no exception.
- Learning curve – while powerful, the system can feel overwhelming at first for smaller teams without IT resources.
- Enterprise focus – the platform’s flexibility is ideal for large, complex organisations, but might feel like overkill for a business that just wants a few static lobby signs.
- Pricing transparency – as with many enterprise tech providers, exact pricing isn’t published, which can make it tricky for smaller clients to budget before engaging.
Use Cases
Healthcare
Hospitals and medical centers use 22Miles for wayfinding kiosks that help patients and visitors get where they need to go without stress, and integration with emergency alerts adds another layer of value in critical environments.
Corporate
Workplaces use the platform for both signage and navigation, and it ties into room booking systems, directories, and corporate announcements, streamlining internal communication.
Education
Universities and colleges with sprawling campuses benefit from interactive maps that help students, staff, and visitors orient themselves, and updates are easy when departments move or new buildings open.
Transportation
Airports and transit hubs use 22Miles to manage complex flows of visitors, combining wayfinding with real-time information like flight schedules or service alerts.
Customer Feedback
Testimonials consistently highlight the same things: the ease of updating maps and content, the professional support team, and the flexibility of the platform. Clients really appreciate not being locked into rigid systems and being able to adapt signage as their sites evolve and change.
Another recurring point is reliability. In industries like healthcare and transportation, downtime isn’t an option, and 22Miles systems are praised for consistent performance.
Verdict
22Miles stands out in a crowded digital signage and wayfinding market because it balances innovation with practicality, and their solutions are genuinely future-proofed: hardware-agnostic, integration-friendly, and easy to update as needs change.
The platform might feel like too much for very small organizations, but for businesses, campuses, hospitals, or venues with long-term growth in mind, 22Miles offers a level of flexibility and reliability that’s hard to match. The ongoing support is another big plus – having the same account managers and engineers throughout the project means problems get solved faster, and knowledge isn’t lost, and that continuity alone can save companies a huge amount of time and frustration.
