In today’s fast-evolving digital landscape, AI is redefining the boundaries of video advertising, offering unprecedented advantages, especially within the B2B sector. As businesses seek more efficient, scalable, and impactful ways to reach their audience, AI emerges as a powerful tool to transform traditional marketing strategies.
This post will explore the six key benefits of using AI for B2B video advertising, from innovative solutions to increased profitability and more. By harnessing the capabilities of AI software with companies like Shai Creative, B2B marketers can start paving the way for more dynamic and results-driven marketing efforts.
1. Efficiency & Productivity Increases
AI-driven tools can significantly enhance efficiency and productivity in video production.
For instance, Shai Creatives AI storyboard generators streamline the visualization process, swiftly translating concepts into detailed visual scripts. Meanwhile, shot list generators automate the organization of necessary shots, ensuring comprehensive coverage and optimal resource utilization.
You can even use AI-powered production planning software to assist with the scheduling and logistics of your filming process. Pairing these pre-production tools with AI-enhanced editing practices, you can start accelerating your projects and improving the overall output of your campaigns.
Also Read: How to Always Have a Productive Workforce
2. Better Quality and Reduction of Human Error
AI significantly enhances the quality of video content through innovative suggestions and an improved editing process. AI helps automate routine tasks in video production, such as editing and quality control, which are typically prone to human error. By handling repetitive processes, AI minimizes the chances of mistakes that can arise from human fatigue or oversight.
AI software can also assist with story coherency, ensuring your advertisement makes sense from start to finish. From story gaps to transition glitches that can show up due to human error, AI can help identify and rectify any issues your video may have.
3. Provides Industry Specific Improvements
No matter your industry or niche, AI models can easily identify what your company does and assist in creating engaging advertisements. Beginning in the pre-production phase with storyboards and shot lists, AI software can extract all the key aspects of your company and help you translate these into striking video concepts.
You can also utilize these tools to improve upon pre-existing video ideas. AI tools can make industry-specific suggestions to ensure the video stays within the company’s scope. Whether you’re a marketing team looking to create advertisements for partner companies or a freelance videographer with a handful of B2B clients, your videos can benefit from AI recommendations.
4. Increased Profitability
Time is money, and if you can improve the turnaround time on your advertising campaigns, you will inevitably increase your profitability. To further emphasize this point, Ad Monsters found that AI can boost ad revenue by 32%.
Not only will you be able to improve the turnaround time of your projects, but you’ll also be able to upscale your efforts, creating even more quality adverts than usual. Adding to this, these AI tools are far cheaper than what you would be paying a person for their hourly services.
If you’re a marketing agency, this is fantastic. It will allow you to have more clients, produce more case studies, and increase the influx of revenue as a whole. If you’re a B2B company using an in-house marketing team, you’ll be able to increase your advertising efforts.
Note: These AI tools can’t replace humans, but they can improve their work output significantly. Ensure you’re still hiring quality scriptwriters, filmers, and editors who can then utilize these tools to fine-tune their work.
5. Discover More Innovation
If your team feels stuck or isn’t sure how to translate an idea into reality, AI tools can help with this, too. Pre-production AI tools are a great way to do this. All you need to do is add your concept, and the software will automatically recommend ways you can turn your vision into a fully fleshed advertisement.
AI editing software can also provide innovative solutions to scene transitions and image enhancements. Simply put, AI can recommend innovative solutions for your advertisements that can easily be missed without these tools.
6. Helps Target the Right Audience
Probably one of the most beneficial aspects using AI for your video adverts is how it helps with audience targeting. From creating exciting, engaging content to ensuring the content matches the target audience, it can help with it all.
The last thing you want is to have an advert that isn’t resulting in conversions, and this largely has to do with how it targets your audience. Starting in the pre-production phase, AI models can help you identify whether your concept is ideal for your audience’s demographic, interests, and more.
Also Read: Enhancing Your Online Advertising with Strategic Campaign Management for Maximum Results
The Wrap-Up
While AI can’t replace humans, it can improve the overall output of your team. From the pre-production process all the way to the uploading process, there are countless ways that AI software can improve your advertising campaigns.
