One of the best resources for promoting a business is video. Compared to text or images, it attracts attention, arouses emotion, and aids in the quicker and more efficient delivery of your message. However, how can you ensure that your movies generate actual outcomes in addition to being viewed? Today, we’ll examine how to make videos for your company campaign that work, even if you’ve never done it before.

Why video is so important

Video content has become an integral part of marketing strategies. According to a WebFX study, 91% of companies use video in their marketing campaigns, and 87% of them say that video brings a positive ROI (Return on Investment). This is not surprising, because video helps not only attract new audiences, but also retain existing customers.

Here are some reasons why video works:

• People remember 95% of the information they see in a video, compared to 10% of text.
• Video increases conversion by 80% when placed on the homepage of a website.
• Social networks prioritize video, which allows you to increase organic reach.

Secrets of creating effective video content

Define the purpose of the video

Every video needs to have a distinct objective. Do you wish to raise brand recognition, promote a new product, or boost sales? Your video’s length, style, and screenplay will all depend on how you respond to this question. For instance, lengthier films work well on YouTube or in training programs, while shorter ones (up to 60 seconds) are ideal for Reels and TikTok.

Know your audience

To whom would you like to show your video? Are they loyal consumers or novices who are only beginning to learn about your product? Selecting the appropriate tone, language, and material is aided by knowing your target. 

Create a strong script

The script is the basis of any video. It should be short, logical and engaging. Here’s a structure that works:

• Grab attention from the first seconds. Use a striking shot, an intriguing question, or a problem that your audience is familiar with.
• Show the solution. Explain how your product or service helps solve this problem.
• Call to action. End the video with a clear direction on what to do next: visit the site, subscribe to the channel, or download the app.

Pay attention to visuals

A good picture is half the battle. Use good lighting, make sure the footage is clear and stable. Add graphics, text cues, and your company logo to enhance brand recognition.

Add sound and music

Sound plays a key role in the perception of the video. Use background music that creates the right mood, and make sure the voiceover or other sounds are recorded clearly and without noise.

Don’t forget about editing

Editing turns raw footage into a finished video. Add smooth transitions, cut unnecessary moments, and make sure your video is dynamic and interesting. If you want to try your hand at editing, a program from Movavi can help you master the process quickly and without unnecessary stress.

Examples of successful business videos

Product reviews. IKEA creates short videos that show how their furniture fits into everyday life. These videos are simple but effective because they demonstrate the real value of the product.

Customer stories. Airbnb often publishes videos with stories from its users. This helps to show how the platform creates unique experiences for travelers.

Advertising campaigns. Nike is known for its inspirational videos that motivate people to exercise. They use emotional stories to create a deep connection with the audience.

Where to place videos

• Company website: Videos on the homepage or in the “About” section help retain visitors and increase conversions.
• Social media: Instagram, TikTok, Facebook, and LinkedIn are great platforms to promote short videos.
• YouTube: Ideal for longer content, such as tutorials or webinars.
• Email newsletters: Including a video in your email can increase click-through rates by 200-300%.

Avoid common mistakes

Avoid common blunders that might lessen the impact of your films if you want them to be genuinely successful. First of all, keep your videos short. Long information should be divided into many small bits to keep viewers’ attention and make it simpler to consume.

Second, make the script simpler. Video storylines that are too complicated or unclear may turn off viewers. Clear, easily comprehensible, and memorable material is valued by people.

And lastly, consider quality. Even with a tight budget, it’s crucial to ensure that the video is shot in a clear and interference-free manner and that the sound is captured. Poor audio and visual quality can turn off viewers and give the appearance of incompetence.

Bottom line

Effective videos can be a powerful tool to boost your business campaign. They help attract customers, increase sales, and strengthen your brand. The key is to define your goal, know your audience, and create quality content.

If you want to start creating your first videos, try tools like Movavi. They will make the editing process simple and fun. Remember: every successful video is a step towards your success!